Permanent makeup is appealing to someone who wants to appear as if they have freshly applied makeup on all day long, without taking the time to apply and re-apply it over and again all day. It can be ideal for someone whose occupation causes them to sweat a lot (like a tennis coach), or for someone who has mobility issues or even a medical condition that causes a lack of muscle coordination (like Parkinson's).

Permanent makeup also appeals to someone with sparse eyebrows, thin eyelashes, or pale cheeks, facial features that he or she would like to look better all the time, and without the fuss of filling in or making up over and again.

Permanent makeup or cosmetic tattoos are also great for covering up or improving the appearance of scars, birthmarks, and birth defects. It can be used for reconstruction after surgeries. For example, cosmetic tattoos are often used to provide natural-looking color for the nipples after mastectomies or breast augmentation surgeries.

The uses of permanent makeup are many, but those purposes generally are to make the patient look better and even feel better about his or her appearance.

Cosmetic tattoos can be extremely helpful for those who don't feel confident with their appearance, due to heredity or accident. There are more and more practitioner's of the art every day, but do your research and find someone who has an excellent track record and the correct training.